Culture and Communications Competency Area

1. Description and Scope

Culture and Communications requires primarily soft competencies such as fostering a knowledge sharing culture, ensuring that the institutional ethics, reward systems, and cultural artifacts all reinforce the value of knowledge and innovation. The organizational culture is often a key factor in whether an organization succeeds or fails at becoming a knowledge organization. Communication is an essential competency for any aspect of knowledge organization – communication is a primary channel through which knowledge is transferred. The effectiveness of an organization’s communication is a critical success factor for knowledge management.


2. Value of Competency to Knowledge Roles

This competency area is important to all knowledge roles, but for varying reasons. Chief Knowledge Officers are influential in establishing and inculcating a knowledge culture. Knowledge engineers and architects need to understand the culture in order to design applications and solutions that will align with the way people work and communicate. All knowledge professionals must act as “knowledge culture carriers” throughout the organization. And, they must be able to use communication to effectively manage knowledge.


3. Proposed Courses for Competency Area

There are currently no courses in the IAKM curriculum that address this competency. The courses suggested for this competency are listed below. Like other competencies, a mix of traditional courses (3 credits), masters or short courses (2 credits), and workshops (1 credit) are recommended. They are presented in the order they might be offered in the course catalog. Each course also has a potential source or provider, identified in parentheses.

When all courses are available, students would have one 3-credit and one 2-credit course offered in the Fall Semester. In the Spring Semester, they would have two 3 credit courses from which to choose. And Summer Session would offer two 2 credit courses.


Course
Type of Course
Semester Offered
Organizational Communication for Knowledge Organizations
3 credits
Fall
Rewards and Recognition (Iouri)
2 credits
Fall
Organizational Culture (Iouri)
3 credits
Spring
Narrative and Storytelling (Seth)
3 credits
Spring
Change Management (Seth)
2 credits
Summer
Managing Multicultural Organizations (Iouri)
2 credits
Summer

4. Recommended Course Development Strategies and Schedule

Developing courses in this competency means going directly to the experts such as Kahan, Bairatchnyi and also working closely with the individual schools within the College of Communication and Information. There is a major opportunity to collaborate across the College here, specifically with Journalism and Mass Media, and Communication Studies.

Two of the 3-credit courses are on the schedule for development in Summer, 2010 in order to be offered on the Course Schedule for Spring, 2011. This is predicated on the formal approval of the courses and the syllabi at the CCI level.

The recommendation is to begin offering three new courses in Academic Year 2010/11. In Academic Year 2011/12 we would deliver the remaining three courses.


Course
Year
Developed

Organizational Culture (Iouri)
2010-11
Narrative and Storytelling (Seth)
2010-11
Change Management (Seth)
2010-11
Organizational Communication for Knowledge Organizations (CCI collaboration)
2011-12
Rewards and Recognition (Iouri, Amy Laine or CCI)
2011-12
Managing Multicultural Organizations (Iouri)
2011-12

This is a competency where synchronous delivery – in class online interaction – may be the most effective method of delivery. Potential instructors in this competency have already expressed a preference for synchronous delivery. However, we can capture the content of the course synchronously delivered for future asynchronous delivery.

By Academic Year 2012/13 we would have deployed all of these courses, with the bulk of the effort coming in AY 2010/11.


New Courses Added AY 2010-11
New Courses Added AY 2011-12
New Courses Added AY 2012-13
Total Courses 2013-2014
12 wk. = 2
8 wk. = 0
4 wk. 0

12 wk. =1
8 wk. =2
4 wk. =0

12 wk. =0
8 wk. =0
4 wk. =0

12 wk. =3
8 wk. =2
4 wk. =0


5. Funding Opportunities for Course Development

Sufficient enrollments are needed to offer either synchronous or asynchronously developed courses. Synchronous delivery should cover the cost of delivering a course, plus provide funding back to the School. Asynchronous development costs should be covered either through course development grants, by drawing upon funding available in the Goodyear Endowment (and also aligned with Goodyear’s interests), or through regular cycle requests to the College of Communication and Information.

For synchronous delivery and teaching we recommend:

· Organizational Culture
· Storytelling and Business Narrative
· Change Management

For either synchronous or asynchronous, we suggest Goodyear funding for:

  • Rewards and Recognition ($3,000)

For either synchronous or asynchronous, we suggest a request for CCI funding for:

  • Managing Multicultural Organizations

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